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About the Bupa Customer Lab

The Customer Lab is a new initiative from Bupa to help our customers live longer, healthier, happier lives. We want to better understand our customers and their health challenges to deliver the products and services they really need, by harnessing digital innovation.

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Bupa B Table 2018

Now in its second year, Bupa B Table invites startups and small businesses to partner with us to tackle key customer challenges. The focus of this year’s challenge is aged care.

Successful applicants will be invited to participate in a two-part business accelerator programme, where they will be challenged to develop products and services  that could shape our customer experience in the future. In return, participants will receive mentoring from our leaders, advice from our experts, and have access to office space to develop their ideas.

Our objective is to run successful pilots with startups that could lead to potential commercial opportunities.

Applications for the 2018 programme are now closed – check back soon to see the shortlist!

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News from the lab

So far from the Customer Lab

There’s some fantastic innovations in the startup and small business world

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Get in touch with the Lab

Got an idea to make our customers’ lives easier? tell us more

Contact us

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The Customer Lab is powered by Bupa

Bupa's purpose is helping people live longer, healthier, happier lives. With no shareholders, our customers are our absolute focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.

We have 16.5m health insurance customers, provide healthcare for 10.6m people in our clinics and hospitals, and look after around 25,000 aged care residents.

We employ over 80,000 people, principally in Australia, the UK, Spain, Hong Kong, Chile, Brazil, Poland, New Zealand, Saudi Arabia, India and the USA.

Health insurance is around 70% of our business. In a number of countries we also run clinics, dental centres, hospitals and care homes and villages. For more information, visit